On Now
Coming Up
  • Sat., Mar. 01, 2014 10:00AM - 5:00PM PST San Jose 408K EXPO Visit the Raider Nation on Location booth at the San Jose 408K EXPO on Santana Row on Saturday, March 1, from 10 am - 5 pm. Stop by and enter to win some great prizes. Follow @RAIDERS on Twitter and look for the Tweet on the day of the event to find out how to win a special prize. Raiderettes Melissa and Sarah H. will be on hand from 1-3 p.m.
  • Sat., Mar. 01, 2014 1:00PM - 4:00PM PST Meet Greg Townsend Meet Raiders Legend Greg Townsend at The Raider Image at Moreno Valley on Saturday, March 1 from 1:00 p.m. to 4:00 p.m.
  • Sat., Mar. 08, 2014 4:00PM - 8:00PM PST Meet Greg Townsend Meet Raiders Legend Greg Townsend at The Raider Image at Universal CityWalk on Saturday, March 8 from 4:00 p.m. to 8:00 p.m.
  • Sat., Mar. 08, 2014 5:00PM - 11:00PM PST Commitment to Excellence Award Presentation Dinner On Saturday, March 8, 2014, the Steering Committee for the Booster Clubs of the Oakland Raiders will host the 12th Annual Commitment to Excellence Award Presentation Dinner at the Hilton - Oakland Airport, honoring this yearÕs recipient, FB Marcel Reece. Call 650.428.0810 for more information.
  • Sun., Mar. 09, 2014 2:30PM - 5:00PM PDT Bacon and Beer Festival RAIDER NATION ON LOCATION - The Oakland Bacon and Beer Festival is coming Sunday, March 9, to Jack London Square as a fundraiser for Oakland Grown! Brought to you by Oakland Grown (http://oaklandgrown.org/) in partnership with Bison Organic Beer and Eat Boston, the Bacon and Beer Festival is a day to celebrate two amazing comestibles, bacon and beer.
  • Tue., Mar. 11, 2014 1:00PM PDT Free Agency All 2013 player contracts will expire at 4:00 p.m., New York time. The 2014 League Year and Free Agency period begin at 4:00 p.m., New York time. Trading period for 2014 begins at 4:00 p.m., New York time, after expiration of all 2013 contracts. Prior to 4:00 p.m., New York time, clubs must submit Qualifying Offers to their Restricted Free Agents with expiring contracts and to whom they desire to retain a Right of First Refusal/Compensation.
  • Sat., Mar. 15, 2014 12:00PM - 4:00PM PDT Meet Greg Townsend Meet Raiders Legend Greg Townsend at The Raider Image at Fashion Fair in Fresno on Saturday, March 15 from 12:00 p.m. to 4:00 p.m.
  • Mon., Apr. 21, 2014 8:00AM PDT Off-Season Workout Program The Raiders 2014 off-season strength and conditioning program will begin April 21 as the team convenes for training at the Raiders Alameda, Calif., facility.
  • Mon., Apr. 28, 2014 8:00AM PDT Biletnikoff Hall of Fame Golf Classic Pro Football Hall of Fame wide receiver Fred Biletnikoff and the Oakland Raiders will host the 10th Annual Hall of Fame Golf Classic in memory of Fred's daughter Tracey to support many causes throughout Northern California. The golf tournament is set for Monday, April 28, 2014, and will be held at Ruby Hill Golf Club in Pleasanton, Calif.

Oakland Raiders Jobs


Current available jobs in Sales & Marketing:




Sales & Marketing: Marketing
Marketing Manager - The Oakland Raiders (Alameda`, CA)

Position Overview

The Marketing Manager, under the direction of the CMO, creates and executes comprehensive, innovative marketing and communication plans to drive ticket sales, increase fan engagement, and continue to build brand awareness for The Oakland Raiders. They will work closely across all departments to create collaborative marketing programs as well as the League office to execute NFL club marketing initiatives.

Essential Job Functions 

  • Develop and implement marketing plans and campaigns involving traditional and non-traditional media.

  • Partner with external agencies and in-house resources in the development of marketing and sales collateral.

  • Place advertising schedules directly with media partners and through media buying agencies, where applicable.

  • Identify, develop and implement new and innovative marketing opportunities and strategies focused on increasing brand awareness and driving additional revenue opportunities.

  • Lead all digital marketing campaigns including social media marketing, mobile marketing and all email advertising campaigns; ensure that all revenue is properly tracked.

  • Monitor web traffic and digital marketing results to provide for optimum performance.

  • Work closely with Sponsorship and Business Development on marketing needs for partners.

  • Work closely with Corporate Partnerships to leverage sponsor activation and ensure marketing-related contractual obligations are being met.

  • Circulate efficient and accurate reporting, detailing results of digital marketing campaigns and make recommendations for improvement.

  • Manage and protect the Raiders’ brand integrity by reviewing and approving all internal and external materials to ensure adherence to brand guidelines.

  • Responsible for data generation through on-site and in-market strategies.

  • Work closely with in-house and PR firms to maximize media coverage of events.

  • Lead regular cross functional marketing program meetings.

  • Liaison with the club business functions at the NFL across all marketing initiatives.

  • Create opportunities for the Raiders to create best in class examples for sharing among League partners.

  • Source and develop promotional items for giveaways.

  • Create in house presentations.

  • Manage assigned areas of the marketing budget.

  • All other duties as assigned.

 

Requirements  

  • Bachelor’s degree.

  • 3-5 years as a full-time marketing professional with a proven track-record of executing cogent plans at/under budget that have produced measurable results.

  • Understanding of sports marketing, branding, sponsorship and client services.

  • Must be comfortable presenting to the organization.

  • Must be comfortable driving both the vision and execution of all elements of marketing plans.

  • Knowledge of digital marketing in all facets — mobile, digital, social -- including re-targeting and SEM.

  • Excellent written and verbal communication skills.

  • Excellent copywriting and proofreading skills.

  • Thorough knowledge of print production.

  • Excellent organizational and time management skills; strong attention to detail.

  • Work well in fast paced, team-oriented environment.

  • Demonstrated commitment to teamwork along with integrity, creativity, flexibility, tenacity, a good sense of humor and a high level of energy.

  • Able to take constructive criticism and change direction to suit operational needs.

  • Passion for values-led marketing.

  • Expertise in Social Media (Facebook, Twitter, etc…) and emerging Social Networks.

  • Proficient with MS Office Programs: Word, Excel and PowerPoint.

  • Proficient with Mac and Mac OS.


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